Digital Marketing Specialist

Job Description

Seeking an enthusiastic Digital Marketing Specialist to ignite our marketing efforts in Hobart! This role involves crafting compelling content, optimizing our web presence, and driving engagement via social media platforms. Candidates should possess a blend of creativity and strategic thinking, along with a proven track record in digital marketing campaigns.

Responsibilities

• Implement SEO best practices to enhance organic search visibility.
• Create email marketing campaigns and newsletters.
• Track and improve user engagement through A/B testing.
• Utilize analytics tools to inform data-driven decisions.
• Assist with the management of online advertising campaigns.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Content Creation
• Social Media Management
• Analytics Tools

Soft Skills

• Communication
• Team Collaboration
• Analytical Thinking

Certifications

• Google Analytics Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC advertising: Familiarity with pay-per-click campaigns and budgeting.
• Graphic Design Skills: Knowledge of graphic design software to enhance visual content.

Benefits

• Competitive salary package
• Flexible working hours
• Health and wellness benefits
• Professional development opportunities

Company Culture

• Collaborative Environment: We value teamwork and encourage collaboration among all team members.
• Creativity: We encourage out-of-the-box thinking to foster innovative campaigns.
• Growth Mindset: We support professional development and continuous learning for our employees.