Digital Marketing Specialist

Job Description

We are on the lookout for a skilled Digital Marketing Specialist to join our team in Sydney. The ideal candidate will possess a strong understanding of digital marketing strategies, including SEO, PPC, social media, and content marketing. You will play a key role in driving online traffic and improving our clients' digital presence.

Responsibilities

• Design and implement effective SEO strategies to improve search rankings.
• Manage and optimise online ad campaigns to ensure maximum return on investment.
• Generate and analyse reports on traffic, conversion rates, and engagement metrics.
• Engage with customers through social media platforms and respond to inquiries.
• Create impactful content that resonates with target audiences.
• Work closely with the creative team to align campaigns with brand values.
• Experiment with new marketing techniques and technologies.
• Provide training and guidance to junior marketing staff.
• Ensure all digital marketing efforts comply with industry standards and regulations.

Requirements

Education

• Master's degree in Marketing or related field is preferred

Experience

• 5+ years of experience in a similar role

Technical Skills

• PPC Advertising
• Social Media Marketing
• Data Analysis Tools

Soft Skills

• Strategic Thinking
• Collaboration

Certifications

• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of HTML/CSS: Basic understanding of HTML and CSS for making minor website changes.
• Experience with A/B testing: Familiarity with testing strategies to optimize marketing campaigns.

Benefits

• Attractive salary and bonus structure
• Remote work options on certain days
• Annual company retreats and team-building activities
• Access to online courses for skill enhancement

Company Culture

• Work-Life Balance: We prioritize our employees' well-being and promote a healthy work-life balance.
• Diversity and Inclusion: We strive to create a diverse workplace where everyone feels welcome.
• Community Engagement: We encourage participation in community service and local events.