Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist who is passionate about utilising modern digital strategies to elevate our brand. This role will involve developing and executing online marketing campaigns, analysing their performance, and optimising them for better outcomes. The ideal candidate should have experience in SEO, SEM, email marketing, and social media management.

Responsibilities

• Oversee email marketing and nurture campaigns.
• Conduct A/B testing to optimise marketing messages.
• Create and maintain the content calendar for campaigns.
• Monitor website traffic and performance using Google Analytics.
• Engage with audiences through various social media platforms.
• Collaborate with content creators to ensure brand consistency.
• Implement and manage PPC campaigns for targeted reach.
• Evaluate and report on the effectiveness of digital marketing strategies.
• Work with the design team to create visual content for campaigns.
• Contribute ideas for new marketing initiatives and projects.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Certification in Digital Marketing is preferred

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO/SEM
• Google Analytics
• Email Marketing Software (e.g., Mailchimp)

Soft Skills

• Creative Thinking
• Communication

Certifications

• Google Ads Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Hands-on experience managing pay-per-click advertising campaigns.
• Familiarity with CRM tools: Experience using customer relationship management software for lead tracking.

Benefits

• Competitive salary package
• Flexible working hours and hybrid work options
• Professional development opportunities
• Health and wellness programs

Company Culture

• Innovation: We cultivate a culture of innovation where fresh ideas are encouraged.
• Collaboration: Teamwork and collaboration are at the heart of our operations.
• Work-life Balance: We believe in maintaining a healthy work-life balance for all employees.