SEO Specialist

Job Description

As an SEO Specialist based in Cairns, you will play a key role in enhancing our online presence through strategic optimization of our website and content. You'll be responsible for implementing SEO best practices to improve organic search rankings, driving traffic, and increasing overall engagement. This position requires a solid understanding of Google Analytics, on-page and off-page SEO strategies, and keyword research.

Responsibilities

• Identify and troubleshoot technical SEO issues.
• Perform routine SEO audits and develop strategies for improvement.
• Create engaging, SEO-friendly content that drives engagement.
• Optimise existing web pages based on performance data.
• Implement local SEO strategies to enhance regional visibility.
• Engage with external SEO consultants to augment strategies.
• Develop and maintain a content calendar aligned with SEO goals.
• Suggest improvements for the user experience to boost engagement.

Advantageous

• Experience with A/B testing tools: Capacity to use A/B testing for content and landing page optimisation.
• Knowledge of HTML/CSS: Basic knowledge of HTML/CSS for content updates and optimisation.

Benefits

• Comprehensive health insurance plans
• Generous leave entitlements
• Access to training and workshops
• Employee discount programs

Company Culture

• Inclusive Workplace: Emphasizing inclusivity, we welcome diverse backgrounds and perspectives.
• Continuous Learning: Encouraging ongoing education and professional development for all employees.
• Open Communication: Promoting transparent communication at all levels within the organisation.