SEO Specialist

Job Description

As an SEO Specialist based in Cairns, you will play a key role in enhancing our online presence through strategic optimization of our website and content. You'll be responsible for implementing SEO best practices to improve organic search rankings, driving traffic, and increasing overall engagement. This position requires a solid understanding of Google Analytics, on-page and off-page SEO strategies, and keyword research.

Responsibilities

• Execute SEO strategies that drive traffic and improve rankings.
• Utilise tools like SEMrush and Moz for site analysis and optimization.
• Lead technical SEO audits and recommend actionable changes.
• Train internal staff on SEO best practices and strategies.
• Performance tracking and reporting of SEO metrics to the management team.
• Engage in link-building activities to enhance domain authority.
• Create and optimise landing pages for targeted campaigns.
• Collaborate with the social media team to enhance visibility.

Advantageous

• Experience with A/B testing tools: Capacity to use A/B testing for content and landing page optimisation.
• Knowledge of HTML/CSS: Basic knowledge of HTML/CSS for content updates and optimisation.

Benefits

• Comprehensive health insurance plans
• Generous leave entitlements
• Access to training and workshops
• Employee discount programs

Company Culture

• Inclusive Workplace: Emphasizing inclusivity, we welcome diverse backgrounds and perspectives.
• Continuous Learning: Encouraging ongoing education and professional development for all employees.
• Open Communication: Promoting transparent communication at all levels within the organisation.