Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to enhance our online presence and drive engagement in Lismore. The successful candidate will implement and manage digital marketing campaigns across various platforms, including social media, email, and our website. You will contribute to brand strategy while analysing performance data to optimise campaigns.

Responsibilities

• Plan and execute digital marketing initiatives that align with business goals.
• Monitor and report on the performance of digital marketing activities.
• Create compelling content across digital channels, including blogs, social media, and newsletters.
• Work with designers to produce creative marketing campaigns.
• Conduct A/B testing to refine and improve digital strategies.
• Lead efforts to enhance our website's SEO and user experience.
• Collaborate with sales teams to align marketing strategies with business objectives.
• Implement strategies to grow our email marketing lists and improve engagement.
• Research and analyse data to inform strategic decisions.
• Support brand development through digital advertising and partnerships.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of relevant experience in a digital marketing role

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Problem Solving
• Collaboration

Certifications

• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with marketing automation tools: Experience in using platforms like HubSpot or Mailchimp.
• Basic graphic design skills: Ability to create basic graphics and visual content.

Benefits

• Comprehensive health and dental benefits
• Flexible work arrangements
• Paid time off for personal development
• Employee assistance programs

Company Culture

• Continuous Improvement: We strive for excellence and continuously seek improvement in all our processes.
• Work-Life Balance: We promote a healthy work-life balance, allowing staff to thrive both professionally and personally.
• Employee Recognition: We value our employees and offer recognition for their hard work and achievements.