SEO Specialist

Job Description

We are seeking a passionate SEO Specialist to join our dynamic team in Wollongong. The successful candidate will be responsible for developing and implementing effective SEO strategies to enhance organic search visibility and drive traffic to our clients' websites. This role requires a strong analytical mindset along with creativity to keep up with the ever-evolving digital landscape.

Responsibilities

• Monitor and analyse site performance and consumer behaviour.
• Work with web developers to ensure SEO best practices are effectively implemented.
• Assess website analytics and provide insights for enhancement.
• Engage in keyword mapping and content strategy planning.
• Set up and manage Google Search Console to track site indexing.
• Provide regular updates and reports to stakeholders on progress and results.
• Implement local SEO strategies to boost visibility in target markets.
• Manage client expectations and communicate effectively regarding SEO initiatives.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree preferred

Experience

• 3+ years of hands-on SEO experience

Technical Skills

• SEO Audits
• Content Optimization

Soft Skills

• Creativity
• Collaboration

Certifications

• Google Ads Certification
• Digital Marketing Certificate

Languages

• English: Fluent

Advantageous

• Experience in PPC marketing: Knowledge of PPC campaigns and how they relate to SEO strategies.
• Local SEO experience: Experience optimizing websites for local search visibility.

Benefits

• Attractive salary package with KPIs
• Work-from-home flexibility
• Access to training and resources for growth
• Employee assistance programs

Company Culture

• Continuous Improvement: We are committed to continuous improvement and professional growth for our employees.
• Diversity and Inclusion: We celebrate diversity and foster an inclusive workplace for everyone.
• Community Engagement: We actively engage with the community and support local initiatives.