Product Marketing Manager

Job Description

We are on the lookout for a Product Marketing Manager to lead our product strategy from inception to launch. You will work closely with cross-functional teams to define product vision, assess market trends, and position our products effectively in the market.

Responsibilities

• Strategically manage product lifecycle from development through to launch.
• Identify target customer segments and adjust marketing approaches accordingly.
• Oversee the execution of online and offline marketing initiatives.
• Work with analytics tools to measure marketing performance.
• Foster relationships with key industry stakeholders and influencers.
• Prepare and present marketing plans and outcomes to senior management.
• Utilize feedback to refine product offerings and strategies.
• Lead brainstorming sessions to translate product information into actionable marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree in Business Administration is advantageous

Experience

• 5+ years of experience in product marketing or related roles

Technical Skills

• Market Analysis
• Digital Marketing
• Data Analytics

Soft Skills

• Communication
• Creativity
• Collaboration

Certifications

• Certified Product Marketing Manager (CPMM)
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with product management tools: Familiarity with software such as JIRA and Trello.
• Previous experience in B2B marketing: Understanding of marketing dynamics in a B2B environment.

Benefits

• Competitive salary
• Health and wellness programs
• Flexible work schedule
• Professional development opportunities

Company Culture

• Innovation: We encourage creative solutions to move our products forward and remain industry leaders.
• Diversity: We value a diverse workforce and promote an inclusive culture.
• Teamwork: Collaboration is at the heart of our success; we support one another.