Digital Marketing Specialist

Job Description

We are looking for a motivated Digital Marketing Specialist to join our team in Sydney. This role involves developing and executing marketing strategies to boost brand visibility and online engagement. The ideal candidate will have a solid understanding of SEO, PPC, and social media marketing.

Responsibilities

• Create and manage high-quality content for digital platforms.
• Deploy marketing automation tools to streamline campaigns.
• Analyze competitor strategies to identify areas of improvement.
• Optimize website content for better SEO performance.
• Conduct A/B testing to refine marketing strategies.
• Liaise with external vendors to execute marketing initiatives.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Additional qualifications in digital marketing preferred

Experience

• 3+ years in a digital marketing specialist role

Technical Skills

• Content Marketing
• Market Research

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• SEM Rush Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Knowledge of platforms like HubSpot or Marketo.
• Familiarity with CRM software: Experience managing leads through CRM systems.

Benefits

• Comprehensive health coverage including dental and vision
• Generous holiday leave and paid time off
• Access to mental health resources
• Company-sponsored team-building events

Company Culture

• Innovation: We prioritise innovative thinking and creativity in all our projects.
• Work-Life Balance: We support a healthy work-life balance for our employees.
• Fun and Engaging Work Environment: Our workplace is designed to be enjoyable and foster positive relationships.