Search Engine Marketing Strategist (SEM Strategist)

Job Description

As a SEM Strategist, you will take charge of crafting and executing innovative search engine marketing strategies. Your role will be pivotal in boosting our clients’ visibility online and enhancing website traffic.

Responsibilities

• Lead search engine marketing initiatives and guide junior team members.
• Enhance clients' visibility through effective SEM strategies.
• Conduct competitive analysis to improve campaign performance.
• Periodically assess campaign effectiveness and implement necessary adjustments.
• Prepare strategic recommendations and presentations for clients.
• Support marketing team with insights from SEM campaigns to improve overall performance.

Requirements

Education

• Bachelor's Degree in Marketing, Business, or similar field

Experience

• 3-5 years of experience in digital marketing with a focus on SEM

Technical Skills

• Ad Copywriting
• Keyword Research

Soft Skills

• Problem-Solving
• Organizational Skills

Certifications

• Search Engine Marketing Certification
• Digital Marketing Certificate

Languages

• English: Fluent

Advantageous

• E-commerce experience: Experience working with e-commerce platforms like Shopify or Magento.
• Familiarity with A/B testing: Understanding of A/B testing methods to optimize ad campaigns.

Benefits

• Salary of $70,000 - $100,000 AUD per annum based on experience
• Comprehensive health insurance
• Generous leave entitlements
• Support for ongoing professional development

Company Culture

• Innovation Driven: We value creativity and innovation, allowing our team to explore new ideas.
• Employee Well-being: We are committed to supporting our employees' well-being and work-life balance.
• Respect and Integrity: We uphold a culture of respect and integrity in all our dealings.