Digital Marketing Manager

Job Description

We're on the hunt for a passionate Digital Marketing Manager to lead our dynamic marketing team in Canberra. In this role, you'll be responsible for developing innovative digital strategies to enhance our online presence, engage our audience, and drive conversion. The ideal candidate will have a solid understanding of SEO, SEM, social media marketing, and content marketing, combined with a knack for analytical thinking and creativity.

Responsibilities

• Formulate and implement strategies for increasing brand awareness through digital channels.
• Create and manage content across social media platforms.
• Use analytics to inform decision-making and optimize campaigns.
• Mentor and support junior team members in marketing best practices.
• Develop A/B testing strategies to refine messaging and improve campaign results.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree in Marketing or Business is an advantage

Experience

• 4+ years of experience in a digital marketing role

Technical Skills

• Google Ads
• Email Marketing

Soft Skills

• Project Management
• Interpersonal Skills

Certifications

• Google Ads Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Proficient in video marketing and production.: Experience in creating and marketing video content.
• Familiarity with web analytics tools.: Experience using tools to analyse website traffic and behaviour.

Benefits

• Comprehensive health insurance plans.
• Paid time off and public holiday leave.
• Employee discounts and social events.
• Retirement savings plan with employer contributions.

Company Culture

• Work-Life Balance: We prioritise employee well-being and support a healthy work-life balance.
• Innovation: We thrive on creativity and encourage our team to think outside the box.