Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our dynamic team in Canberra. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. You will also enhance brand awareness within the digital space as well as drive website traffic and acquire leads.

Responsibilities

• Lead the marketing team in digital strategies and campaigns.
• Collaborate with external vendors and agencies for marketing projects.
• Monitor social media trends and adapt strategies accordingly.
• Create comprehensive reports to track and measure campaign success.
• Develop landing pages and optimise user experience.
• Conduct webinars and online presentations to showcase products/services.
• Facilitate training and workshops on digital marketing best practices.
• Review and revise marketing materials to ensure consistency.
• Establish partnerships with other brands to co-promote.
• Identify opportunities for growth and product expansion.

Requirements

Education

• Bachelor's degree in a relevant field
• Additional certifications in digital marketing preferred

Experience

• 4+ years of experience in the digital marketing sector

Technical Skills

• PPC Advertising
• Social Media Marketing

Soft Skills

• Analytical Skills
• Team Player

Certifications

• HubSpot Inbound Marketing Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Experience with customer relationship management (CRM) systems: Understanding of tools like Salesforce and Zoho.
• Familiarity with video marketing: Knowledge in creating and promoting video content for marketing.

Benefits

• Comprehensive health coverage
• Generous leave policies
• Career advancement opportunities
• Team-building activities and events

Company Culture

• Inclusivity: We promote a diverse workforce and are committed to inclusivity in our hiring.
• Work-Life Balance: We believe in maintaining a healthy balance between work and personal life.
• Passion for Marketing: Our team members share a passion for digital marketing and innovation.