E-commerce Strategist

Job Description

The E-commerce Strategist will be responsible for creating and implementing comprehensive marketing strategies to enhance our e-commerce performance and drive user engagement. As a pivotal member of our marketing team, you will ensure our website's effectiveness in reaching and converting our target audience.

Responsibilities

• Create targeted marketing strategies to engage customers and drive sales conversions.
• Evaluate website user-friendliness and make necessary adjustments to improve traffic.
• Develop and manage digital marketing campaigns to enhance visibility.
• Coordinate with internal teams to align marketing strategies with product launches.
• Conduct A/B testing to determine the effectiveness of marketing tactics.
• Cultivate strong partnerships with vendors to promote collaborative opportunities.
• Stay informed on emerging trends and technology in the e-commerce landscape.
• Generate regular reports and presentations on the effectiveness of marketing strategies.
• Audit the e-commerce platform for optimization opportunities and provide recommendations.
• Participate in brainstorming sessions to develop innovative marketing concepts.

Requirements

Education

• Master's degree in Marketing or Business preferred

Experience

• 5 years of experience in e-commerce strategy roles with proven results

Technical Skills

• Analytics Software (e.g., Tableau)
• Social Media Marketing

Soft Skills

• Leadership
• Creativity

Advantageous

• Experience with A/B testing: Knowledge of A/B testing methodology and tools.
• Familiarity with affiliate marketing: Experience in managing affiliate programs and partnerships.
• International e-commerce experience: Experience in managing e-commerce strategies across different regions.

Benefits

• Competitive salary package
• Remote work flexibility
• Professional development opportunities
• Work-life balance
• Health and wellness programs

Company Culture

• Collaborative Environment: We believe in teamwork and collaboration across all levels of the organisation.
• Innovation: We foster a culture of innovation where creative ideas are embraced.
• Diversity and Inclusion: Diversity is essential to our success. We are committed to ensuring equal opportunities for all.