Content Marketing Manager

Job Description

As our Content Marketing Manager, you will be the driving force behind our content strategy, creating and overseeing engaging marketing campaigns that resonate with our audience. You will utilise data analytics to guide content direction, manage social media platforms, and collaborate with cross-functional teams to ensure cohesive branding.

Responsibilities

• Establish content goals and monitor performance metrics regularly.
• Foster relationships with content contributors, freelance writers, and agencies.
• Create content for newsletters, email campaigns, and marketing collateral.
• Translate complex ideas into clear and concise messaging.
• Supervise the content creation process from ideation to publication.
• Maintain knowledge of emerging technologies and marketing trends.
• Deliver presentations to stakeholders on content strategy and results.
• Integrate user-generated content and testimonials into marketing efforts.
• Provide insights for website content optimisation.
• Work with the analytics team to refine content strategy based on data.

Requirements

Education

• Master's degree in Marketing or Business Administration is a plus

Experience

• 5+ years experience in a senior content marketing role

Technical Skills

• Email Marketing Software
• Graphic Design Software

Soft Skills

• Team Leadership
• Analytical Skills

Certifications

• Content Marketing Institute Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Proficiency in email marketing: Experience in designing and executing email marketing campaigns.
• Understanding of PPC advertising: Knowledge of pay-per-click advertising strategies and implementation.

Benefits

• Annual salary reviews
• Team-building retreats and events
• Access to training and certifications
• Work-life balance initiatives

Company Culture

• Diversity and Inclusion: We value diversity and believe it contributes to the strength of our team.
• Work-Life Balance: We promote a healthy work-life balance, ensuring our employees can thrive both personally and professionally.
• Community Engagement: We actively engage with the local community, supporting various initiatives and events.