Digital Forensics Analyst

Job Description

Join us as a Digital Forensics Analyst, where you will analyse varied data from digital media platforms to unearth insights that inform and elevate our marketing strategies. Your contributions will be instrumental in enhancing performance and ensuring campaign effectiveness.

Responsibilities

• Prepare regular performance reports for stakeholders, highlighting key insights.
• Conduct deep dives into campaign performance to assess ROI.
• Work closely with cross-functional teams to implement data-driven strategies.
• Investigate user engagement and behaviour patterns through extensive data analysis.
• Advise on the integration of emerging technologies into existing strategies.

Requirements

Education

• Master's degree in Marketing or Analytics is a plus

Experience

• 7+ years of experience in digital marketing analysis

Technical Skills

• SEO and SEM Tools
• Email Marketing Platforms

Soft Skills

• Problem-solving
• Time Management

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing and experimentation: Ability to conduct A/B tests to optimise digital marketing campaigns.
• Familiarity with CRM software: Experience in using CRM tools to manage customer data effectively.

Benefits

• Comprehensive health coverage
• Generous superannuation plan
• Work-life balance initiatives
• Discounts on digital marketing courses

Company Culture

• Diversity and Inclusion: Our company values diversity and inclusiveness in the workplace.
• Work-life Balance: We strive to create a healthy work-life balance for all our employees.