Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist at Innovative Marketing Co., you'll be at the forefront of our marketing efforts, utilising your skills to develop strategies that drive engagement and conversions. We're seeking a self-starter with a deep understanding of digital marketing channels including SEO, PPC, email marketing, and social media strategies. The ideal candidate will thrive in a fast-paced environment, showcasing creativity and analytical prowess to optimise our campaigns.

Responsibilities

• Execute and oversee all aspects of digital marketing campaigns.
• Analyse competitor strategies and market trends.
• Implement strategies for lead generation and customer retention.
• Engage with customers through social media and email channels.
• Report on campaign performance metrics and ROI.
• Detect opportunities for improvement based on campaign results.
• Work closely with the sales team to ensure marketing aligns with sales goals.
• Organise and coordinate online webinars and events as necessary.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is preferred

Experience

• 3-5 years of experience in a digital marketing role

Technical Skills

• PPC Advertising
• Content Management Systems

Soft Skills

• Teamwork
• Adaptability

Certifications

• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Experience with marketing automation platforms: Hands-on experience with tools like HubSpot or Marketo.
• Understanding of HTML/CSS: Basic knowledge of HTML and CSS is beneficial.

Benefits

• Attractive compensation package
• Health and wellness programs
• Hybrid work model with flexible hours
• Annual team retreats and social events

Company Culture

• Diversity and Inclusion: We promote a diverse workforce reflecting the community we serve.
• Continuous Learning: Encouragement for ongoing learning and advancement.
• Work-Life Balance: Commitment to a healthy work-life balance for all employees.