Market Research Analyst

Job Description

We are on the lookout for a skilled Market Research Analyst to join our dynamic team. The ideal candidate will be responsible for conducting comprehensive market research studies aimed at identifying trends, consumer preferences, and competitive landscapes to guide strategic decisions.

Responsibilities

• Design and execute qualitative and quantitative research studies.
• Analyse data using statistical and data visualization tools.
• Develop insights and recommendations based on research findings.
• Present research findings to stakeholders in a clear and engaging manner.
• Collaborate closely with team members to ensure timely project delivery.
• Utilise CRM software to manage research data and insights.
• Lead brainstorming sessions for research projects to identify key objectives.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Master's degree in a related field is preferred

Experience

• 3+ years experience in market analysis

Technical Skills

• Google Analytics
• Tableau

Soft Skills

• Analytical thinking
• Negotiation

Certifications

• Certified Market Research Analyst (CMRA)

Languages

• English: Fluent

Advantageous

• Experience of working for a market research agency: Hands-on experience in a research agency setting is highly desirable.
• Knowledge of statistical analysis techniques: Ability to apply various statistical techniques in research projects.

Benefits

• Comprehensive health benefits
• 401(k) with employer matching
• Work from home options available
• Employee recognition programmes

Company Culture

• Innovation: Our company values innovative thinking and encourages creative solutions to challenges.
• Community Engagement: We actively support local communities and encourage employee involvement in community service.
• Career Development: We provide various career development opportunities and support long-term growth.