Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist at Innovative Marketing Solutions, you will play a key role in shaping our online marketing strategy. Your main duties will include managing campaigns across various digital platforms, analysing performance data, and optimising our online presence to drive brand awareness and customer engagement.

Responsibilities

• Develop and implement digital marketing strategies to increase online visibility and engagement.
• Manage SEO, SEM, and paid advertising campaigns across multiple platforms.
• Create and curate engaging content for social media and websites.
• Monitor and analyse campaign performance using web analytics tools.
• Collaborate with design and content teams to deliver cohesive and effective marketing materials.
• Engage with customers through email marketing and newsletters.
• Stay updated on the latest digital marketing trends and technologies.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field

Experience

• 3+ years of experience in digital marketing and social media management

Technical Skills

• Social Media Marketing
• Email Marketing
• Google Analytics

Soft Skills

• Collaboration
• Time Management

Certifications

• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing tools: Knowledge of tools like Optimizely for enhancing campaign performance.
• Familiarity with graphic design software: Basic skills in design tools such as Adobe Photoshop or Canva.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Innovative Environment: We encourage creative thinking and innovation in all marketing initiatives.
• Supportive Atmosphere: We cultivate a supportive atmosphere where team members feel empowered to share ideas.
• Commitment to Growth: We value professional growth and provide opportunities for our team to learn and develop.