Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist at Innovative Marketing Solutions, you will play a key role in shaping our online marketing strategy. Your main duties will include managing campaigns across various digital platforms, analysing performance data, and optimising our online presence to drive brand awareness and customer engagement.

Responsibilities

• Lead digital content strategy to improve website traffic and lead generation.
• Run A/B tests to evaluate effectiveness of marketing strategies.
• Assist in the creation of multimedia content, including videos and graphics.
• Collaborate with influencers and partners for marketing initiatives.
• Implement email marketing strategies to retain existing customers.
• Participate in brainstorming sessions to develop new campaign concepts.
• Provide insights that contribute to overall improvements in digital marketing efforts.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field

Experience

• 3+ years of experience in digital marketing and social media management

Technical Skills

• Social Media Marketing
• Email Marketing
• Google Analytics

Soft Skills

• Collaboration
• Time Management

Certifications

• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with web development basics: Understanding of HTML/CSS to collaborate effectively with web teams.
• Familiarity with CRM systems: Experience with platforms like Salesforce or HubSpot.

Benefits

• Attractive salary
• Performance bonuses
• Support for continuous education
• Work-life balance initiatives

Company Culture

• Team Collaboration: Our team thrives on collaboration and sharing of ideas to drive success.
• Transparency: We uphold transparency in communication and decision-making processes.
• Diversity and Inclusion: We are committed to fostering a diverse and inclusive workplace.