Content Marketing Manager

Job Description

As a Content Marketing Manager based in Toowoomba, you will lead our content strategy, creating engaging content that resonates with our audience. You will work closely with cross-functional teams to develop campaigns that enhance brand awareness and drive organic traffic.

Responsibilities

• Lead the development of content marketing campaigns that drive traffic and increase engagement.
• Manage the content budget and ensure resources are allocated effectively.
• Develop guidelines for content tone, style, and voice across all channels.
• Evaluate and implement content management tools and software.
• Provide insights and recommendations based on analytics and performance metrics.
• Engage with audiences on social media and other platforms to build community.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Postgraduate qualifications in Marketing preferred

Experience

• 4-6 years of experience in a similar role

Technical Skills

• Social Media Management Tools
• Email Marketing Software

Soft Skills

• Analytical Skills
• Leadership

Certifications

• HubSpot Content Marketing Certification
• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Strong networking skills: Ability to establish and maintain relationships with influencers and partners.
• Experience with A/B testing: Knowledge of A/B testing principles to optimize content performance.

Benefits

• Comprehensive health insurance
• Generous leave entitlements
• Access to training programs and workshops
• Performance bonuses

Company Culture

• Continuous Learning: We support and invest in the professional growth of our employees.
• Open Communication: We foster an open communication culture where feedback is welcomed.
• Work-Life Balance: We prioritize a healthy work-life balance for our team members.