Product Marketing Manager

Job Description

As a Product Marketing Manager, you will play a critical role in shaping our marketing strategies and positioning our products effectively in the market. You will work closely with product development, sales, and customer insights teams to understand market needs and translate that into impactful marketing initiatives. Your creative insights and strategic thinking will drive product awareness and adoption.

Responsibilities

• Direct the development of marketing collateral and digital campaigns.
• Establish metrics for assessing the effectiveness of marketing strategies.
• Host product demonstrations and training sessions for stakeholders.
• Facilitate workshops to generate innovative marketing ideas.
• Oversee the creation of product training and support materials.
• Strategically position products for market feedback collection.
• Engage in community outreach to enhance brand presence.
• Collaborate with PR to manage product-related communications.

Requirements

Education

• Bachelor's in Business or Marketing
• MBA is an advantage

Experience

• 5-7 years in product marketing with preference for tech industry experience

Technical Skills

• SEO/SEM
• Social Media Management

Soft Skills

• Team Leadership
• Creative Thinking

Certifications

• Product Marketing Certification
• Marketing Automation Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM systems: Experience in using CRM applications for customer management and outreach.
• Knowledge of B2B marketing strategies: Skill in implementing B2B marketing approaches and campaigns.

Benefits

• Attractive remuneration package
• Comprehensive health insurance
• Employee engagement initiatives
• Paid time off and holiday breaks

Company Culture

• Diversity and Inclusion: We are committed to fostering an inclusive environment where diversity is celebrated and valued.
• Continuous Learning: We offer resources and opportunities for ongoing learning and growth in your career.