Social Media Specialist

Job Description

We are on the lookout for a talented Social Media Specialist to amplify our brand presence across various social media platforms. You will be responsible for developing and implementing innovative social media strategies to engage our audience and drive brand loyalty. If you have a passion for storytelling and a knack for analytics, this role is for you!

Responsibilities

• Design and execute creative content across social media platforms.
• Conduct regular competitor analyses to inform strategic decisions.
• Use analytics to track engagement and adjust campaigns accordingly.
• Provide insight into audience behaviour and preferences.
• Implement and oversee advertising campaigns on social media platforms.
• Convene with the marketing team to synergise social outreach efforts.
• Conduct social media audits to assess performance and identify opportunities.
• Support other marketing initiatives through social media actions.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Certification in advanced social media strategies preferred

Experience

• 3+ years of experience in a similar role

Technical Skills

• Content Creation
• SEO/SEM Knowledge

Soft Skills

• Project Management
• Teamwork

Advantageous

• Familiarity with community management: Experience in moderating and engaging with community feedback.
• Understanding of brand voice and messaging: Ability to maintain consistent brand voice across all channels.

Benefits

• Attractive remuneration package
• Work-life balance initiatives
• Access to mental health resources
• Paid time off for volunteering

Company Culture

• Diversity and Inclusion: We are dedicated to building a diverse team and fostering an inclusive workplace.
• Continuous Learning: We provide ongoing training and development opportunities for our team.
• Supportive Environment: Our team supports each other and encourages personal development.