SEO Specialist

Job Description

We are seeking an SEO Specialist to join our dynamic team in Coffs Harbour. The ideal candidate will possess a deep understanding of SEO strategies, keyword research, and on-page optimization techniques. You will be instrumental in enhancing our clients' online presence and driving qualified traffic to their websites.

Responsibilities

• Conduct thorough keyword research and integrate into content strategies.
• Carry out SEO audits to identify technical and content-related enhancements.
• Develop actionable plans to boost seasonal traffic spikes.
• Work closely with the marketing team to ensure alignment of marketing initiatives.
• Attend industry conferences and training to stay ahead of SEO trends.
• Engage in A/B testing to optimize conversion rates through SEO improvements.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of demonstrated success in SEO

Technical Skills

• Keyword Research
• Content Management Systems (CMS)

Soft Skills

• Creative thinking
• Teamwork

Languages

• English: Fluent

Advantageous

• Understanding of local SEO strategies: Experience optimizing for local search queries and Google My Business.
• Proficiency in A/B testing and conversion optimization: Ability to conduct A/B tests to improve user engagement.

Benefits

• Comprehensive health insurance coverage
• Paid time off and public holidays
• Continual training and skill development
• Employee recognition programs

Company Culture

• Continuous Improvement: We strive for excellence in everything we do, always looking to improve.
• Supportive Environment: A supportive work culture where colleagues help each other succeed.
• Work-life Balance: We prioritize work-life balance, offering flexible schedules and remote options.