Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our dynamic team. In this role, you’ll conduct research, gather data, and analyse market trends to provide actionable insights and recommendations to our clients.

Responsibilities

• Conduct thorough market trend analysis and consumer behaviour research.
• Create reports summarizing research findings for internal and external stakeholders.
• Engage with clients to understand their research needs and tailor methodologies accordingly.
• Utilise advanced statistical software to derive meaningful conclusions from data.
• Design surveys and interviews to collect pertinent information.
• Maintain accurate records of data gathered and methodologies applied.
• Assist in developing presentations that communicate insights effectively.
• Work collaboratively with teams to integrate market data into broader marketing strategies.
• Ensure that all research projects are completed on time and align with client expectations.

Requirements

Education

• Bachelor's degree in Business or related field
• Master's degree in Business Administration (MBA) preferred

Experience

• 3+ years of relevant experience in market research analysis

Technical Skills

• SAS
• Advertising Research

Soft Skills

• Critical Thinking
• Project Management

Languages

• English: Fluent

Advantageous

• Knowledge of Digital Marketing: Familiarity with digital marketing trends and tools that impact consumer behaviour.
• Hands-on experience with CRM systems: Experience using CRM tools to gather insights on customer interactions.

Benefits

• Comprehensive health, dental, and vision insurance
• Generous paid time off policies
• Employee assistance programs
• Opportunities for career advancement and training

Company Culture

• Innovation: We foster an environment of innovation, empowering our team to think creatively and drive impactful change.
• Respect and Integrity: We uphold a culture of respect and integrity in all our interactions, both internally and externally.
• Work-life Balance: We value a healthy work-life balance, providing flexible options to ensure our team’s well-being.