Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our growing team in Bendigo. The ideal candidate will have a solid understanding of digital marketing techniques and tools. You will be responsible for managing campaigns, analysing performance metrics, and developing creative strategies to enhance our online presence.

Responsibilities

• Lead the development of the annual digital marketing plan.
• Oversee the creation of high-quality marketing content.
• Utilise SEO best practices to enhance organic reach.
• Engage with customers and stakeholders online to foster community.
• Track and report on campaign performance to stakeholders.
• Participate in workshops and events to represent the company.
• Ensure brand consistency across all digital platforms.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field

Experience

• 3+ years in digital marketing and campaign management

Technical Skills

• Content Management Systems (CMS)
• PPC Advertising

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Knowledge of platforms like HubSpot or Marketo for automating marketing processes.
• Familiar with video marketing: Experience in creating or managing video marketing campaigns.

Benefits

• Comprehensive health insurance package
• Generous leave policies including parental leave
• Employee discounts and perks
• Regular team-building events

Company Culture

• Work-Life Balance: We promote a healthy work-life balance to support our team’s well-being.
• Continuous Learning: We provide many opportunities for professional growth and development.