Trade Marketing Manager

Job Description

We are seeking an experienced Trade Marketing Manager to join our team in Mildura. In this role, you will be responsible for developing and executing marketing strategies aimed at increasing product visibility and driving sales growth in the competitive marketplace. You will collaborate with cross-functional teams, including sales, product management, and supply chain, to implement effective promotional campaigns that resonate with our target audience.

Responsibilities

• Lead cross-functional teams to drive the success of marketing initiatives.
• Assess consumer insights and behaviours to inform marketing strategies.
• Utilize analytics tools to track performance metrics.
• Coordinate with external agencies for media planning and execution.
• Ensure compliance with brand guidelines in all trade marketing activities.
• Foster a culture of innovation and creativity within the marketing team.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration or a related discipline
• Master's degree is advantageous

Experience

• 4+ years of trade marketing or brand management experience

Technical Skills

• Sales Strategy Development
• Digital Marketing

Soft Skills

• Leadership
• Creativity

Certifications

• HubSpot Inbound Marketing Certification
• Certified Brand Manager (CBM)

Languages

• English: Fluent

Advantageous

• Proven success in trade marketing: Track record of successful campaigns that drove sales growth.
• Knowledge of market trends in the FMCG sector: Understanding of trends affecting the fast-moving consumer goods market.

Benefits

• Health, dental, and vision insurance
• Employee wellness programs
• Generous leave policies
• Opportunities for career advancement

Company Culture

• Innovation Driven: We encourage innovative thinking and support new ideas to improve our marketing efforts.
• Employee Engagement: We prioritise employee engagement and satisfaction, ensuring our team feels valued.
• Community Involvement: We support initiatives that give back to the community and encourage employee participation.