Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our team in Wollongong. The ideal candidate will have experience in developing and executing digital marketing strategies that drive brand awareness and engagement across various channels, including social media, email, and SEO. Your role will involve collaborating with cross-functional teams to implement effective campaigns, analysing performance metrics, and continuously optimizing our marketing efforts.

Responsibilities

• Design and implement comprehensive digital marketing campaigns.
• Conduct A/B testing to improve campaign reach and engagement.
• Research and apply SEO techniques to enhance online presence.
• Build and manage content calendars across platforms.
• Assist in the development of marketing budgets and strategies.

Requirements

Education

• Bachelor's degree in Marketing, Communications or related field
• Master's degree in Marketing is an advantage

Experience

• 3+ years of experience in managing digital marketing campaigns.

Technical Skills

• Social Media Management
• Content Marketing

Soft Skills

• Creativity
• Teamwork

Certifications

• Facebook Blueprint Certification
• Digital Marketing Certificate from a recognised institution

Languages

• English: Fluent

Advantageous

• Experience in A/B testing: Ability to conduct A/B tests for optimized marketing strategies.
• Familiarity with CRM systems: Experience using CRM systems like Salesforce or HubSpot.

Benefits

• Comprehensive health insurance
• Employee assistance programs
• Access to online courses and certifications
• Team-building events and activities

Company Culture

• Growth Mindset: We believe in continuous learning and personal development.
• Work-life Balance: We prioritize the well-being of our team and encourage a healthy work-life balance.
• Recognition: We celebrate our team's achievements and recognise outstanding performance.