Digital Marketing Specialist

Job Description

We are on the hunt for a passionate Digital Marketing Specialist in Shepparton to help shape our digital marketing strategies. The ideal candidate will have a solid understanding of SEO, SEM, social media management, and content creation, enabling them to boost our online presence and drive traffic.

Responsibilities

• Coordinate with external vendors for digital advertising.
• Optimise website content for improved user experience.
• Prepare presentations and reports for the marketing team.
• Develop strategies for lead generation and conversion.
• Monitor competition and propose adjustments to strategies.
• Facilitate training sessions for team members on digital tools.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Additional certifications in digital marketing preferred

Experience

• 3-5 years of hands-on digital marketing experience

Technical Skills

• SEO Analysis
• Content Strategy
• Social Media Advertising
• Website Optimization
• A/B Testing

Soft Skills

• Adaptability
• Interpersonal Skills

Certifications

• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Understanding of HTML/CSS: Basic knowledge of HTML and CSS for website content management.
• Experience with CRM systems: Exposure to CRM tools such as Salesforce or Zoho.

Benefits

• Health insurance contributions
• Access to wellness programs
• Team-building activities and events
• Opportunities for career advancement

Company Culture

• Continuous Learning: We prioritise personal development and provide training opportunities.
• Flexible Work Environment: We offer flexible working conditions to support work-life balance.