SEO Specialist

Job Description

As an SEO Specialist, you will play a crucial role in shaping our online strategy. You will engage in comprehensive keyword research, on-page optimisation, and backlink building to enhance website performance. We're looking for a detail-oriented professional who thrives in a collaborative environment.

Responsibilities

• Conduct keyword research and analysis to inform content strategies.
• Implement SEO best practices for on-page and off-page optimisation.
• Monitor and report on performance metrics and SEO trends.
• Analyse website traffic and performance using Google Analytics and other tools.
• Collaborate with content creators to develop SEO-friendly content.
• Stay updated with the latest SEO and algorithm changes.
• Develop and implement link-building strategies to improve site authority.
• Conduct competitor analysis to identify opportunities for improvement.
• Work with web developers to resolve technical SEO issues.
• Assist in the creation of landing pages and optimise them for conversion.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in SEO or digital marketing

Technical Skills

• SEO tools (e.g., SEMrush, Moz, Ahrefs)
• Google Analytics
• Content Management Systems (CMS)

Soft Skills

• Analytical Thinking
• Communication
• Time Management

Certifications

• Google Analytics Certification
• SEO Certification from a recognized authority

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Knowledge of Pay-Per-Click advertising strategies.
• Familiarity with HTML/CSS: Basic understanding of HTML and CSS for on-page optimisation.

Benefits

• Competitive salary with performance-based bonuses
• Health, dental, and vision insurance
• Flexible working hours
• Professional development opportunities

Company Culture

• Innovative Environment: We foster a culture that encourages creativity and innovation. Employees are empowered to think outside the box.
• Continuous Learning: We believe in continuous professional development and provide resources for learning and growth.
• Team Collaboration: Collaboration is key in our workplace; we value teamwork and encourage sharing ideas.