Content Marketing Manager

Job Description

Join our dynamic team as a Digital Marketing Specialist in Tamworth. We are seeking a creative and analytical professional to develop and implement effective marketing strategies that drive brand awareness and customer engagement. Your role will involve managing social media channels, optimizing digital campaigns, and analysing performance metrics to ensure maximum ROI.

Responsibilities

• Design and implement a robust content strategy that drives traffic and engagement.
• Write high-quality blog posts, articles, and social media content.
• Cultivate relationships with influencers and media outlets for partnerships.
• Direct and coordinate social media marketing efforts.
• Enhance audience engagement through interactive content.
• Optimize existing content for better performance and engagement.
• Utilise analytics tools to track content performance and user engagement.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or relevant field
• MBA or equivalent is preferred

Experience

• 5+ years of experience in a managerial role in content marketing

Technical Skills

• Digital Marketing
• Social Media Platforms

Soft Skills

• Leadership
• Strategic Thinking

Certifications

• Certified Digital Marketing Professional (CDMP)
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of email marketing tools: Experience with Mailchimp or similar email marketing solutions.
• Understanding of user experience (UX) principles: Ability to create content that enhances user experience.

Benefits

• Comprehensive health insurance
• Paid time off and holidays
• Retirement savings plan with company match
• Team-building events and activities

Company Culture

• Continuous Learning: We are committed to the professional development of our employees through training programs.
• Work-Life Balance: We prioritize work-life balance and offer flexible work arrangements.
• Empowerment: We empower our employees to take ownership of their work and contribute to the company's success.