Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our team in Sunshine Coast. The ideal candidate should have a strong understanding of digital marketing strategies and experience with content creation, SEO, PPC, and social media marketing. You will play a crucial role in enhancing our clients' online presence and driving engagement.

Responsibilities

• Lead digital marketing initiatives from planning through execution.
• Create and manage effective PPC campaigns.
• Enhance organic search rankings through strategic SEO practices.
• Generate and maintain marketing reports to inform stakeholders.
• Work with influencers and affiliate programs to expand brand reach.
• Conduct A/B testing on marketing campaigns to optimize performance.
• Engage in continuous learning and professional development to stay competitive.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Relevant professional certifications highly regarded

Experience

• 3-5 years of experience in a digital marketing role

Technical Skills

• PPC Advertising
• Analytics Tools

Soft Skills

• Collaboration
• Project Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience creating video content: Ability to produce and edit videos for online platforms.
• Knowledge in HTML/CSS: Basic understanding of coding to enhance web content management.

Benefits

• Comprehensive health insurance
• Annual company retreats and team-building events
• Flexible work arrangements and remote work options
• Access to learning and development resources

Company Culture

• Diversity: We strive to create a diverse and inclusive workplace where everyone is valued.
• Supportive Environment: Our team supports each other and values open communication.
• Work-Life Balance: We believe in maintaining a healthy balance between work and personal life.