Public Relations Specialist

Job Description

We are looking for a skilled Public Relations Specialist to join our dynamic team. You will manage media relations, develop strategic communication plans, and contribute to brand storytelling that resonates with target audiences. Your insights into the media landscape will be crucial in driving impactful campaigns.

Responsibilities

• Plan and execute press engagement strategies.
• Draft and edit content for media releases and articles.
• Monitor media coverage and compile reports for internal stakeholders.
• Provide training and support for client spokespersons.
• Coordinate with digital marketing teams to align PR efforts.
• Assess and refine PR strategies based on market analysis.
• Engage in community relations and outreach initiatives.

Requirements

Education

• Bachelor's degree in a related field
• Master's degree is a plus

Experience

• 3-5 years' experience in public relations or media planning.

Technical Skills

• Negotiation skills
• Project Management

Soft Skills

• Creative Thinking
• Interpersonal Skills

Certifications

• Certificate in Public Relations
• Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with content creation: Experience in creating engaging content for various media channels.
• Experience with crisis management: Strong skills in managing communications during critical situations.

Benefits

• Salary commensurate with experience
• Access to mental health resources
• Generous leave entitlements
• Team building events and activities

Company Culture

• Continuous Improvement: We are dedicated to the professional growth and development of our employees.
• Celebrating Success: Recognising achievements and celebrating milestones is vital to our culture.
• Open Communication: We foster an environment where everyone’s opinions are valued and heard.