Digital Marketing Specialist

Job Description

We are seeking a motivated Digital Marketing Specialist to join our dynamic team in Cairns. In this role, you will be responsible for planning, executing, and optimizing digital marketing strategies to drive traffic, engagement, and conversion rates for our clients.

Responsibilities

• Utilize analytics tools to track performance metrics and KPIs.
• Identify opportunities for improvement in digital marketing strategies.
• Engage with customers via social media platforms to enhance brand loyalty.
• Conduct market research to understand current trends and consumer behavior.
• Assist with creating and managing digital relationships with stakeholders.

Requirements

Education

• Bachelor's degree in Digital Marketing, Communications, or related field

Experience

• 3+ years of experience in digital marketing roles

Technical Skills

• PPC Advertising
• Influencer Marketing

Soft Skills

• Problem-Solving
• Adaptability

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Email Segmentation Strategies: Understanding of how to segment email lists for higher engagement rates.
• Proficiency in Graphic Design Software: Familiar with design software like Adobe Creative Suite.

Benefits

• Comprehensive health insurance
• Flexible work schedule
• Generous PTO policies
• Access to training and workshops

Company Culture

• Innovation: We foster a culture of innovation where new ideas are encouraged and implementation is supported.
• Diversity: Our team values diverse perspectives and backgrounds, which strengthens our abilities as marketers.
• Growth Mindset: We believe in continuous personal and professional growth and provide plenty of opportunities for development.