Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist who thrives in a fast-paced environment. This role involves creating and executing marketing campaigns that drive engagement and convert leads. You will be responsible for managing various digital channels such as SEO, social media, email marketing, and paid advertising to boost our brand presence in Launceston and beyond.

Responsibilities

• Design, execute, and monitor digital marketing campaigns across multiple channels.
• Analyze campaign performance metrics and adjust campaigns based on data.
• Handle social media accounts, including content creation and audience engagement.
• Work with analytics tools to gather insights and report on key performance indicators.
• Collaborate with team members for integrated marketing approaches.
• Research and identify new trends in digital marketing.
• Improve website SEO for better visibility and user experience.
• Draft newsletters and email marketing materials.
• Assist in the development of marketing collateral.
• Support the marketing team in daily operational tasks.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree is preferred

Experience

• 5+ years of digital marketing experience

Technical Skills

• SEO Optimization
• Content Marketing
• Email Marketing

Soft Skills

• Teamwork
• Adaptability

Certifications

• Digital Marketing Certification from an accredited institution

Languages

• English: Fluent

Advantageous

• Familiarity with CRM software: Experience using CRM systems to manage customer interactions.
• Experience in video marketing: Able to create and manage video content for campaigns.

Benefits

• Comprehensive health and wellness benefits
• Paid time off for holidays and vacations
• Continuous learning opportunities
• A collaborative and supportive work environment

Company Culture

• Innovation: We foster an innovative spirit where new ideas are celebrated and implemented.
• Work-Life Balance: We prioritize a healthy work-life balance for all our employees.
• Community Engagement: We actively participate in community initiatives and encourage our employees to do the same.