Product Marketing Manager

Job Description

As a Product Marketing Manager, you will lead the marketing strategy for our innovative products in Adelaide. Your responsibilities will include market research, product positioning, and developing marketing campaigns that resonate with our customers. We are seeking an individual with a passion for marketing and a strategic mindset to drive product success.

Responsibilities

• Direct product marketing strategies and optimize product lifecycle management.
• Conduct qualitative and quantitative research to support decision-making.
• Create and refine product positioning and messaging.
• Work closely with design teams to ensure brand consistency.
• Lead cross-functional project teams to ensure successful marketing execution.
• Monitor and assess customer feedback to improve product offerings.
• Engage with key customers and industry influencers to strengthen brand relationships.
• Implement strategies to expand into new markets effectively.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Relevant certifications preferred

Experience

• 5+ years of experience in product marketing and strategy development

Technical Skills

• Content Creation
• SEO/SEM

Soft Skills

• Analytical Skills
• Leadership

Certifications

• Google Ads Certification
• Advanced Product Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience in product lifecycle management: Understanding of managing products from ideation to market launch.
• Strong networking skills: Ability to connect with industry influencers and stakeholders.

Benefits

• Competitive salary and performance bonuses
• Work-life balance initiatives
• Access to training and workshops
• Health and fitness allowance

Company Culture

• Continuous Improvement: We are committed to continuous improvement and professional development.
• Empowerment: We empower our employees to take initiative and drive change.
• Fun Environment: A fun and vibrant workplace where ideas flourish and creativity thrives.