Search Marketing Strategist

Job Description

We are on the lookout for a Search Marketing Strategist who can craft and execute dynamic online marketing strategies to elevate brand awareness and drive site traffic. The ideal candidate will have a deep understanding of SEO, SEM, and various digital marketing tools.

Responsibilities

• Design and execute comprehensive online marketing campaigns across different platforms.
• Use data-driven insights to refine and enhance marketing strategies for better performance.
• Maintain and improve the company’s website SEO to boost organic search rankings.
• Collaborate with the creative team to develop unique and effective advertising content.
• Coordinate with external vendors for campaign execution.
• Monitor campaign budgets and allocate resources efficiently.
• Prepare and deliver detailed reports on marketing campaign performance.
• Engage with social media audiences and increase online community presence.

Requirements

Education

• Bachelor's degree in a related field

Experience

• 3+ years in the digital marketing industry, preferably in a similar role

Technical Skills

• Content Marketing
• Social Media Management

Soft Skills

• Project Management
• Team Collaboration

Languages

• English: Fluent

Advantageous

• Familiarity with HTML and CSS: Basic knowledge for editing web content and landing pages.
• Experience with conversion rate optimisation: Understanding of methodologies to improve website performance.

Benefits

• Work-life balance initiatives
• Regular team-building activities
• Access to the latest tools and technologies
• Support for ongoing education and training

Company Culture

• Continuous Learning: We support our team members through ongoing training and professional growth.
• Work-life Balance: We value the well-being of our staff and promote a balanced lifestyle.