Digital Marketing Specialist

Job Description

We're looking for a Digital Marketing Specialist to join our dynamic team in Launceston. In this role, you'll develop and implement effective marketing strategies, manage campaigns across multiple channels, and work closely with clients to ensure their goals are met. The ideal candidate will have a knack for creativity and an analytical mindset, adept at using data to drive decisions and improve performance.

Responsibilities

• Manage SEO and SEM strategies to increase site visibility.
• Track and report on website analytics and performance metrics.
• Contribute to website updates and improvements for optimal user experience.
• Assist in the creation of promotional materials for various platforms.
• Coordinate with external vendors for campaign materials.
• Develop strategies to measure audience engagement and effectiveness of content.
• Provide insights for new product launches and marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in digital marketing roles

Technical Skills

• Google Analytics
• SEO Tools
• Social Media Advertising

Soft Skills

• Creative Thinking
• Communication

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing platforms: Familiarity with tools like Mailchimp and Constant Contact.
• Understanding of web design principles: Knowledge of how design influences user experience and engagement.

Benefits

• Competitive salary package
• Flexible working arrangements
• Ongoing professional development opportunities
• Health and wellness programs

Company Culture

• Collaborative Environment: We believe in teamwork and leverage diverse ideas to enhance our marketing strategies.
• Continuous Learning: We encourage our employees to grow through training and development opportunities.
• Work-Life Balance: We value our team's well-being and promote a healthy work-life balance.