SEO Specialist

Job Description

We're on the lookout for an SEO Specialist who will strategically enhance the online presence of our clients in Wollongong. You will be responsible for executing SEO best practices, conducting in-depth keyword analysis, and providing actionable insights based on performance metrics. This is a fantastic opportunity to make a significant impact in a fast-paced digital marketing environment.

Responsibilities

• Perform detailed keyword research to inform content strategy.
• Develop on-page and off-page SEO strategies tailored to client needs.
• Regularly monitor and report on web performance and SEO rankings.
• Collaborate with web developers to ensure SEO best practices are implemented.
• Suggest optimisations for landing pages to improve conversion rates.
• Engage in ongoing competitor analysis and benchmarking.
• Coordinate with social media teams to enhance content outreach.
• Provide training and support on SEO principles to junior staff.
• Use data to drive decision-making and identify new opportunities.
• Stay abreast of industry changes and best practices.

Requirements

Education

• Bachelor's degree in Digital Marketing or relevant field
• Master's degree preferred

Experience

• 5+ years of experience in SEO and content marketing

Technical Skills

• Link Building Strategies
• SEO Tools

Soft Skills

• Project Management
• Team Collaboration

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Understanding of UX principles: Knowledge of user experience design principles to enhance SEO effectiveness.
• Ability to use social media for SEO growth: Experience in leveraging social media platforms to improve SEO.

Benefits

• Comprehensive health insurance
• Annual leave and sick leave
• Flexible work arrangements
• Support for continuing education

Company Culture

• Inclusivity: We foster an inclusive environment where every employee feels valued.
• Work-Life Balance: We support a healthy work-life balance to ensure our team stays happy and productive.