Product Marketing Manager

Job Description

We are seeking a talented Product Marketing Manager to join our Cairns team. In this role, you will lead product marketing initiatives, develop strategic marketing plans, and collaborate with cross-functional teams to bring our innovative products to market. The ideal candidate will have a strong marketing background, excellent communication skills, and a passion for driving product success.

Responsibilities

• Lead market analysis efforts to define target customer segments and personas.
• Develop strong marketing collateral, including brochures, presentations, and digital content.
• Coordinate promotional campaigns across various channels including social media and email marketing.
• Establish KPIs for marketing initiatives and monitor progress to achieve targets.
• Work closely with external agencies to execute advertising and public relations strategies.
• Foster a culture of innovation and experimentation within the marketing team.
• Implement and manage customer relationship management (CRM) systems for tracking interactions.
• Engage with key stakeholders to ensure alignment on product vision and strategy.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Master's degree in a related field is an advantage

Experience

• 5+ years of experience in marketing management or product marketing

Technical Skills

• Product Launches
• Content Creation
• Social Media Management

Soft Skills

• Team Leadership
• Negotiation Skills

Certifications

• Certified Product Marketing Manager (CPMM)
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Proficiency in Adobe Creative Suite: Experience with design software for creating marketing materials.
• Understanding of UX/UI Principles: Knowledge of user experience design principles to enhance product marketing.

Benefits

• Attractive salary with annual bonuses based on performance
• Ongoing training and career development
• Work-life balance with flexible hours
• Access to health and well-being resources

Company Culture

• Continuous Improvement: We foster an environment of learning and growth for all our employees.
• Customer-Centric: Our focus is always on delivering value to our customers.
• Respect and Integrity: We uphold the highest standards of respect and integrity in all interactions.