Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our team in Geraldton. You will play a key role in developing and executing digital marketing strategies to drive online engagement and increase our brand's exposure across various platforms.

Responsibilities

• Lead digital marketing initiatives to boost brand awareness and engagement.
• Optimize email marketing campaigns to improve conversion rates.
• Monitor and report on performance metrics, adjusting strategies accordingly.
• Research competitor activities and capabilities in digital marketing.
• Visit potential clients and conduct product presentations.
• Train junior team members on best practices and strategies.
• Explore partnerships with local businesses for joint promotional opportunities.

Requirements

Education

• Bachelor's degree in Marketing, Business, or similar
• Master's degree is advantageous

Experience

• 3+ years in a digital marketing role with proven results

Technical Skills

• Social Media Management
• Content Creation

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Hootsuite Social Marketing Certification
• Google Analytics Certified

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Ability to create and edit promotional videos for digital platforms.
• Familiarity with CRM software (e.g., HubSpot): Experience in using customer relationship management tools for marketing automation.

Benefits

• Competitive salary and bonus structure
• Professional development opportunities
• Flexible working hours
• Health, dental, and vision insurance

Company Culture

• Innovation: We thrive on creativity and innovation, constantly seeking new ways to enhance our services and meet client needs.
• Team Spirit: Collaboration and teamwork are at the core of our values. We believe in working together to achieve common goals.
• Growth Mindset: We support personal and professional growth, providing resources for skill development and continuous learning.