Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our growing team in Adelaide. You will play a crucial role in developing and executing multi-channel marketing strategies that drive brand awareness, engagement, and conversions. The ideal candidate will possess a strong understanding of digital marketing trends and tools, with the ability to analyse campaign performance and implement optimisations.

Responsibilities

• Implement strategies to increase website traffic through SEO and SEM.
• Develop engaging content for web and social channels to attract and retain customers.
• Analyze competitor digital strategies and identify opportunities for improvement.
• Work with the sales team to ensure marketing alignment and lead generation.
• Prepare detailed reports on digital marketing metrics for presentation to senior management.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• CIM certification would be beneficial

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Team Collaboration
• Project Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Familiarity with automation tools: Experience using marketing automation software to streamline processes.
• Basic graphic design skills: Ability to create visually appealing marketing materials.

Benefits

• Annual salary reviews based on performance
• Support for training and certifications
• Social events and team-building activities
• Access to mental health resources

Company Culture

• Empowerment: We empower our employees to take ownership of their work and contribute to the company's success.
• Community Focused: We are committed to giving back to our community and engage in various outreach programs.
• Diversity and Inclusion: We champion diversity and inclusion, making sure every voice is heard.