Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing Specialist to join our Sunshine Coast team. The ideal candidate will have a passion for digital marketing and a strong understanding of SEO, PPC, and content strategies. Your creativity will help shape campaigns that resonate with audiences and drive measurable results.

Responsibilities

• Lead the creation and execution of strategic digital marketing initiatives.
• Optimize website content for SEO and manage pay-per-click advertising.
• Produce engaging marketing content tailored to various platforms.
• Analyze digital marketing metrics to refine strategies and report successes.
• Assist in designing marketing collateral in collaboration with the creative team.
• Keep abreast of digital marketing innovations and adopt new tactics.
• Build and maintain relationships with customers via social media channels.

Requirements

Education

• Bachelor's degree in Business Administration or related field

Experience

• 4+ years of experience in a similar role

Technical Skills

• Email Marketing
• Social Media Advertising

Soft Skills

• Teamwork
• Problem-solving

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Experience with Video Marketing: Knowledge of creating and promoting video content.
• Understanding of CRM Software: Familiarity with CRMs like Salesforce for campaign tracking.

Benefits

• Comprehensive health insurance
• Annual performance bonuses
• Career growth opportunities
• Remote work flexibility

Company Culture

• Diversity and Inclusion: We are committed to creating a diverse workplace where everyone feels valued.
• Continuous Improvement: We support ongoing learning and development opportunities for all employees.
• Passion for Results: We celebrate successes and are driven by a shared passion for achieving results.