SEO Specialist

Job Description

We are on the lookout for a talented SEO Specialist to join our dynamic digital marketing team. The ideal candidate will have a keen understanding of SEO strategies, keyword research, and site optimization to help drive organic traffic and improve search engine rankings. You will collaborate with content creators, developers, and other marketers to implement effective SEO practices and deliver measurable results.

Responsibilities

• Utilize SEO tools to conduct comprehensive site audits.
• Identify and rectify technical errors affecting SEO.
• Develop and track KPI's for all SEO activities.
• Lead brainstorming sessions for content ideas focused on organic reach.
• Create and adjust SEO strategies based on performance analytics.
• Optimize for local SEO to enhance regional search visibility.
• Manage and optimize Google My Business listings.
• Assist in setting SEO budgets and measuring their effectiveness.
• Foster a collaborative environment with other marketing disciplines.
• Stay informed on changes and updates within the SEO industry.

Requirements

Education

• Bachelor's degree in a relevant field
• Master's degree or additional marketing qualifications are a plus

Experience

• 4+ years of experience in SEO and content marketing

Technical Skills

• Advanced Knowledge of SEO Algorithms
• Content Management Systems (e.g., WordPress)

Soft Skills

• Critical Thinking
• Project Management

Certifications

• Google Ads Certification
• SEO Practitioner Certification

Languages

• English: Fluent

Advantageous

• Experience with Local SEO: Knowledge of local SEO tactics to enhance visibility in local searches.
• Data Analysis Skills: Strong data analysis skills to interpret analytics data.

Benefits

• Comprehensive health insurance
• Paid time off and holidays
• Annual performance bonuses
• Support for continuous learning and certifications

Company Culture

• Continuous Improvement: We believe in learning and growing both individually and as a team.
• Work-Life Balance: We prioritize a healthy work-life balance for our employees.
• Employee Recognition: We celebrate our team's successes and recognise hard work.