Content Strategist

Job Description

As a Content Strategist at Creative Minds Co. in Brisbane, you'll be at the forefront of our content marketing efforts. Your role will involve developing comprehensive content strategies that resonate with our target audience, enhance brand engagement, and drive conversions. You'll work with a talented team of marketers and creatives to produce compelling content across various platforms, ensuring alignment with our overall marketing goals.

Responsibilities

• Lead content strategy discussions and initiatives.
• Develop brand messaging guidelines to ensure consistent tone.
• Evaluate content trends and consumer behaviour for strategic insights.
• Supervise content team and provide mentorship to junior staff.
• Negotiate contracts with freelance writers and content creators.
• Enhance audience engagement through interactive content.
• Implement feedback mechanisms to refine content development processes.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Postgraduate qualifications are a plus

Experience

• 5+ years in a similar role, particularly in digital marketing.

Technical Skills

• Content Creation
• Graphic Design Tools
• Video Production

Soft Skills

• Interpersonal Skills
• Adaptability

Languages

• English: Fluent

Advantageous

• Familiarity with PPC advertising: Understanding paid campaign strategies for content promotion.
• Experience with A/B testing: Ability to test and optimize content for better engagement.

Benefits

• Generous leave policies including personal and sick leave
• Access to mental health resources
• Regular team-building activities
• Fun office culture with a focus on collaboration

Company Culture

• Employee Well-being: We prioritise the well-being of our employees with various wellness initiatives.
• Growth Mindset: Continuous learning is encouraged, fostering personal and professional development.