Media Specialist

Job Description

As a Media Specialist, you will be tasked with developing and executing effective media strategies, collaborating with the marketing team to create impactful campaigns. Your expertise will drive the planning and management of media across channels like TV, radio, and digital, ensuring optimal business outcomes.

Responsibilities

• Lead the planning and execution of media campaigns to enhance brand visibility.
• Work closely with external agencies and partners for campaign execution.
• Collect and analyze market data to refine targeting strategies.
• Optimize digital campaigns using analytics tools to meet KPIs.
• Provide insights and recommend improvements based on campaign performance.
• Develop creative briefs for engaging ad content.
• Evaluate and report on the effectiveness of media buys.
• Manage multiple projects simultaneously within deadlines.
• Assist in developing PR strategies to complement media efforts.
• Participate in regular team meetings to share insights and strategies.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Relevant certificates in digital marketing are advantageous

Experience

• 3-5 years of experience in media planning and buying, with exposure to both traditional and digital media

Technical Skills

• Campaign Management
• Budget Management

Soft Skills

• Problem-solving
• Team Collaboration

Certifications

• Media Planning Certification
• Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience managing media budgets: Ability to effectively manage and optimize media spending based on campaign performance.
• Previous experience in the advertising industry: Background in advertising will be beneficial for the role.

Benefits

• Comprehensive health insurance
• Employee wellness programs
• Flexible work arrangements
• Career advancement opportunities

Company Culture

• Innovation: We encourage innovative thinking and creativity in every aspect of our work.
• Empowerment: Employees are empowered to take ownership of their work and contribute to our success.
• Community Engagement: We actively engage with our community and encourage our employees to give back.