Digital Marketing Specialist

Job Description

Join our team as a Digital Marketing Specialist, where you will play a crucial role in developing our online marketing strategies. The successful candidate should have experience in digital advertising, content creation, and analytics, driving brand growth through innovative digital campaigns.

Responsibilities

• Craft and manage comprehensive digital marketing strategies.
• Perform keyword research to inform content marketing efforts.
• Utilise analytics tools to monitor user engagement and campaign effectiveness.
• Design and implement social media strategies to enhance brand visibility.
• Write and edit compelling blog posts and articles.
• Participate in market research to identify new opportunities.
• Collaborate with internal teams for content creation and marketing initiatives.
• Manage website content updates and SEO best practices.
• Evaluate competitor marketing strategies and adjust campaigns accordingly.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Professional certifications in digital marketing are preferred

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• Email Marketing
• Content Strategy

Soft Skills

• Creativity
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of marketing automation software: Proficiency in platforms like HubSpot, Marketo, or similar.
• Experience with video marketing: Skills in creating and promoting video content for marketing purposes.

Benefits

• Attractive salary with performance bonuses
• Comprehensive health insurance
• Flexible working options
• Access to training and development programs

Company Culture

• Continuous Learning: We support ongoing learning and development for our employees to thrive.
• Transparent Communication: We believe in open communication and feedback across all levels of the organisation.
• Work-Life Balance: We value our employees’ well-being and promote a healthy work-life balance.