Search Marketing Strategist

Job Description

We are seeking an experienced Search Marketing Strategist to join our dynamic team. In this role, you will utilize your expertise in SEO and PPC to develop effective search marketing strategies. You will work closely with our clients to understand their needs and maximize their online visibility.

Responsibilities

• Develop and execute link-building strategies to enhance website authority.
• Collaborate with graphic designers and web developers to enhance user experience.
• Ensure all website content is engaging and optimized for SEO.
• Use analytical tools to track and report on performance and suggest necessary adjustments.
• Engage with clients to understand their needs and translate those into actionable strategies.
• Work with the broader marketing team to align on overarching marketing strategies.
• Present campaign strategies and performance results to clients and stakeholders.
• Conduct regular audits of client websites to identify SEO issues.

Requirements

Education

• Bachelor's degree in Digital Marketing, Business Administration or similar
• Master's degree highly regarded

Experience

• 3-5 years of experience in search marketing

Technical Skills

• Keyword Research Tools (e.g., Ahrefs, Google Keyword Planner)
• Content Management Systems (CMS)

Soft Skills

• Team Collaboration
• Time Management

Certifications

• Facebook Blueprint Certification
• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• Social Media Marketing Experience: Experience in managing and optimizing social media campaigns.
• Knowledge of Email Marketing: Understanding of email marketing strategies and best practices.

Benefits

• Competitive salary and performance bonuses
• Health insurance coverage
• Flexible hours and remote working options
• Training and development programs

Company Culture

• Continuous Learning: We provide opportunities for ongoing training and development to enhance skills.
• Work-life Balance: We value the importance of balancing work and personal life for overall wellbeing.
• Open Communication: We promote an open-door policy that encourages feedback and communication among all levels.