Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to enhance our marketing efforts in Canberra. The ideal candidate will have a strong grasp of digital marketing techniques including SEO, PPC, and social media management. You'll be responsible for creating and executing campaigns that engage our audience and drive conversions.

Responsibilities

• Utilise analytics tools to track campaign performance and generate reports.
• Ensure all marketing materials align with the company's brand identity.
• Stay up-to-date with the latest marketing trends and best practices.
• Engage in community management on social platforms to strengthen customer relationships.
• Provide support for events and promotional activities as needed.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is a plus

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• SEO
• PPC Advertising
• Social Media Management
• Google Analytics
• Content Management Systems

Soft Skills

• Creativity
• Strong communication skills
• Analytical thinking
• Project management

Certifications

• Google Analytics Certified
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Email Marketing Tools: Knowledge of platforms such as Mailchimp or HubSpot for email campaign management.
• Basic Graphic Design Skills: Proficiency in tools like Canva or Adobe Creative Suite for creating marketing visuals.

Benefits

• Competitive salary package
• Flexible working hours
• Professional development opportunities
• Work-life balance initiatives

Company Culture

• Team Spirit: We foster a supportive team environment where collaboration and creativity are celebrated.
• Innovation Focused: Dedicated to pushing the boundaries of digital marketing through innovative strategies.
• Professional Growth: We encourage continuous learning and provide resources for skills development.