Digital Marketing Specialist

Job Description

We are seeking a dynamic Digital Marketing Specialist to join our vibrant team in Albury. The ideal candidate will possess a strong background in digital marketing and be adept at developing strategies that drive engagement and growth. If you have a passion for all things digital and love working in a collaborative environment, this could be the perfect opportunity for you!

Responsibilities

• Lead the development of integrated digital marketing campaigns.
• Analyze traffic and performance metrics to enhance online presence.
• Oversee social media content strategies to improve audience interaction.
• Use A/B testing to refine marketing strategies.
• Collaborate with sales and customer service for consistent messaging.
• Conduct quarterly reviews of digital marketing successes and opportunities.
• Assist in website content updates and optimization.
• Engage with customers through email campaigns and newsletters.
• Maintain and nurture relationships with key partners and clients.
• Implement best practices for digital marketing compliance.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Master's degree preferred

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• Digital Advertising
• Social Media Advertising
• Email Campaign Management
• Market Research

Soft Skills

• Teamwork
• Adaptability

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Knowledge of graphic design tools: Experience using tools like Adobe Creative Suite for campaigns.
• Familiarity with marketing automation software: Experience with platforms like Marketo or Pardot.

Benefits

• Employee discounts and perks
• Comprehensive health insurance package
• Paid time off and public holidays
• Supportive team culture and collaborative work environment

Company Culture

• Employee Empowerment: We empower our employees to take initiative and lead projects.
• Diversity and Inclusion: We are dedicated to creating a diverse work environment and welcome all perspectives.